Monday marks an exciting for Lollypop Farm as the shelter is celebrating its 150th anniversary.

For this edition of Why ROC, we're counting down to the return of a huge staple, which is the fifth annual Roc Holiday Village.

Stay up to date on the latest headlines in today's Sunrise Smart Start for Wednesday, November 29, 2023.

The former Pulaski Library on Hudson Avenue is on fire as crews are working to put it out.

Each year on Giving Tuesday, 'Roc The Day' opens up its website for all nonprofit organizations to receive donations from the community in one virtual location. One of those in particular is the Greater Rochester Spina Bifida Association.

Fire crews of the West Webster Fire Department and law enforcement responded to a house fire in Penfield Wednesday morning, according to the Monroe County Sheriff's Office.

While flu cases are on the rise, doctors from our local hospital systems say the region is not on the same track toward a "tripledemic" compared to this time last year.

READ MORE: https://www.rochesterfirst.com/monroe-county/flu-cases-on-the-rise-in-monroe-county-slower-than-2022/

The Ibero-American Action League celebrated a milestone as the organization appealed for funds during the day-long United Way ROC The Day Giving Tuesday event.

READ MORE: https://www.rochesterfirst.com/rochester/el-poder-24-7-spanish-radio-expands-signal-in-rochester/

The Rochester Institute of Technology put a spotlight on its new Student Hall for Exploration and Development Tuesday.

READ MORE: https://www.rochesterfirst.com/news/local-news/rit-celebrates-multi-million-dollar-shed-facility/

This week's Golden Apple Award winner says he loves his job because he gets a glimpse into the future every day. Brian Gallagher teaches high level science classes at Rochester's School of the Arts.

READ MORE: https://www.rochesterfirst.com/news/local-news/congratulations-to-brian-gallagher/

Barnhart has proposed a housing stability pilot she says would make it easier for unhoused families to move into permanent apartments, however she says the bill was pushed to the side.

READ MORE: https://www.rochesterfirst.com/monroe-county/monroe-county-legislator-advocates-for-local-family-in-need/

ROC the Day is a 24-hour online event that gives people an opportunity to support over 600 not-for-profit organizations in the Greater Rochester area.

READ MORE: https://www.rochesterfirst.com/rochester/roc-the-day-happening-tuesday-in-rochester/