NASCAR fans continue to show their loyalty towards driver’s sponsored brands.
According to Adweek a NASCAR sponsorship can cost anything from $5 million to $35 million. This may be because most die hard NASCAR fans are more likely to buy products and merchandise endorsed by their favorite driver.
Just walking around Watkins Glen, one can be sure to see fans sporting driver merchandise, from M&M’s and Coors Light, to FedEx.
David Helmer has been a NASCAR fan since he can remember, rooting for Dale Earnhardt Jr. This year Nationwide Insurance is one of Juniors Sponsors.
“I will buy they’re stuff just because of him,” Helmer said.
Another fan, Robert DeMilla said its the fans way of paying back the sport.
“The sponsors pay drivers millions to sponsor their cars, and they need money from selling their product, in order to have that money to give.”
Matt Tifft, professional racing driver, is being sponsored by Surface Sunscreen. Tifft says it makes it allows the drivers to connect more personally with fans, especially having a product they can actually use.
“That’s the one neat thing about NASCAR fans, they’re loyal to you and the products you support,” Tifft said