The Buffalo Bills Friday announced a new dynamic ticket pricing model for all Bills home games in the 2017 regular season that will adjust ticket prices to better reflect demand throughout the season.
The new pricing plan categorizes each game into one of five pricing tiers to determine the initial box office price for individual game tickets. Games are categorized based on the opponent and time of the year.
There are five tiers: platinum, gold, silver, bronze and preseason. The latter category is obvious.
Only one game has been classified as platinum: the home opener against the Jets.
Games against the Broncos (9/24), Raiders (10/29) and Patriots (12/3) are the gold level games.
The home games against NFC teams (Tampa 10/22 and New Orleans 11/12) will the silver games.
The final two home games of the year against Indy and Miami, both in December, are the bronze games.
As fans purchase tickets, the price of each individual game can rise or fall to better reflect the demand for tickets. Ticket prices may decrease below the initial box office price, but will never fall below season ticket prices. The pricing plan for the 2017 season includes one platinum, three gold, two silver, two bronze and two preseason games. The initial box office price will remain flat from the 2016 season.
Group and individual game tickets for the 2017 season will go on sale Monday, May 8. Group tickets (12 or more) will be available by calling 1-877-BB-TICKS (228-4257) beginning at 9:00 AM. Individual game tickets will be available through ticketmaster.com beginning at noon.
Season tickets are on sale now and continue to provide the best overall value. Season tickets can be purchased through the New Era Field virtual venue on buffalobills.com. Season Ticket Members will have the opportunity to purchase single game tickets before they go on sale to the public beginning the first week of May. The club will notify Season Ticket Members via email with the specific details and instructions on how to participate. Fans can also purchase single game tickets via NFL Ticket Exchange. Fans can receive 100 percent Ticketmaster verified Bills tickets from NFL Ticket Exchange.
The Bills will host Independent Health Family Day on Sunday, December 10 against Indianapolis. The Family Day Game will feature youth-themed activities, family ticket packages and an exclusive game day giveaway. The preseason game vs. Minnesota on August 10 will also feature youth ticket pricing and activities.