New York launches tourism campaign touting Catskills

State News

FILE – In this Jan. 28, 2015 file photo, people cross-country ski in Lake Placid, N.Y. When it comes to winter sports, New Yorkers often pick Vermont over their own state, but New York is trying to promote the Catskills and Adirondacks as premier winter destinations. (AP Photo/Mel Evans, File)

ALBANY, N.Y. (AP) — A new tourism campaign touting the Catskill Mountains features 15 beginner level guided hikes and a fire tower challenge with prizes.

Gov. Andrew Cuomo announced the campaign Thursday at the Catskill Challenge, an event featuring hiking, mountain biking, fly-fishing and other outdoor activities showcasing the region.

The Fire Tower Challenge encourages experienced hikers to visit the five remaining Catskill fire towers and submit selfies to the Department of Environmental Conservation. The first 500 people who complete the challenge will get a free state parks pass for the season.

Guided hikes for beginners will be held in Greene, Sullivan and Ulster counties. The schedule is posted on DEC’s website.

New TV ads promote the hiking events and local attractions in the Catskills.

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