ROCHESTER, N.Y. (WROC) — Rochester Mayor Malik Evans and city officials updated their plans Friday to address public safety, with an emphasized focus on the area of North Clinton Avenue where a three-year-old child was struck by gunfire during a shootout.

Mayor Evans described the North Clinton area as a “neighborhood in crisis.,” before going into detail on the improvements and investments that city officials are planning to make in order to turn it around.

“The vast majority of people in these neighborhoods are peaceful, but they have been subjected to the highest levels of crime and poverty,” Mayor Evans said. “Not only are they experiencing high levels of poverty, they are also experiencing high levels of violence.”

Mayor Evans added that they must tackle these issues through both law enforcement and investments. Rochester Police Chief David Smith said that the police department increased high visibility patrols, tripled the number of members in the U.S. Marshals Fugitive Task Force, and received additional assistance from the Monroe County Sheriff’s Office.

Corporation Counsel Linda Kingsley identified the impact crime has on businesses in the area of North Clinton, particularly a gas station in the area that has called the Rochester Police Department over 300 times in the past 12 months.

Kingsley also said the city has plans to address the drug crime in the area, explaining that if occupants in a vehicle are witnessed and suspected of engaging in an illegal interaction, the owner of the vehicle would receive an envelope warning of potential dangers of drugs and list where they can seek help with drug problems.

Officials also said the city will add more code enforcement officers to ensure quality housing in the area, as well as hire an attorney to go after those renting “substandard” property to tenants.

Department of Business and Neighborhood Development Commissioner Dana Miller also said that they are collaborating with Hickey Freeman to convert part of their building to include 120 affordable homes located in the building’s upper levels.

Commissioner Richard Perrin of the Department of Environmental Services announced they are working on improving the water quality in the area by investing in lead service line replacements and cleaning and maintaining water mains.

“It’s imperative that we create an attractive space for people to be proud of and begin to protect,” Perrin said. ” When people take pride in their community, it helps out all the other departments and the work that they do.”

You can view the full press conference in the video player below: