Many people are choosing to skip the alcohol this month as part of a growing health campaign called “Dry January.”
More and more restaurants and bars are jumping on this trend and serving high craft cocktails, minus the alcohol.
Workers at a New York City bar named “Existing Conditions” say they wanted to respect customers who don’t order booze.
Bartenders serve up thoughtful, well-crafted alternatives for people who want more than soda and juice, but not alcohol.
Existing Conditions co-owner Don Lee says “We put more time and effort into going from a raw ingredient to a final product, because that’s what it takes to put that much flavor into something without alcohol.”
A beverage at Existing Conditions costs about $16. Heineken is also jumping on this trend, releasing its first non-alcoholic beer.