Wegmans is looking to put the flour back into “Flour City.” The Pittsford store is introducing a handcrafted stone mill that will grind grain into flour that will be used in bread.
Wegmans believes the mill is the only one located at a supermarket in the United States. Bakery workers say the mill will make its bread taste even fresher.
“You know I heard stories while working on the bench at night from the old bakers that I worked with about how the wheat isn’t the same, how the taste isn’t the same,” says Nick Greco, an artisan baker for Wegmans. “I’m lucky. I got to hear about how it wasn’t and now how it is, and I’m a part of how it is.”
Rochester’s “Flour City” nickname comes from the river-powered mills that lined the Genesee River in the 1800s.