New International Plaza opens on Rochester’s northeast side: ‘Heart and soul of this neighborhood’

Local News

ROCHESTER, N.Y. (WROC) — The new International Plaza in Northeast Rochester is finally opening, after decades working and planning from community members.

“This plaza is a fantastic example of what can be done when citizens and government work together for the greater good of the community,” Rochester Mayor Lovely Warren said at a ribbon cutting ceremony on Thursday.

“Thank you to the northeast community, the El Camino neighborhood, for never letting this dream die. I hope that the international plaza will be a place for you and your families for many, many years to come.”

The project was over 40 years in the making. The first day of the market will be this Sunday, October 11 at 1 p.m.

“This project has been a long time coming. A plaza is more than just a shopping center, or a place to hold events. A plaza like this is the heart and soul of the neighborhood,” Rochester City Council President Loretta Scott said. “Now more than ever the community needs a place to unite together, and I can’t wait to see that happen at the New International Plaza.”

Henry Padron Morales and Pamela Bailie operate Hipocamo Children’s Books on South Avenue, and now opened a second location as a vendor in the market.

We look at this as a opportunity for the reimagining of this neighborhood that has been so negatively portrayed into a place that is happing a renaissance of its values,” Padron Morales said.

“I think having this branch of our store here will just be another puzzle piece in bringing la market together,” Bailie added.

MORE | Two tenants announced for La Marketa at the International Plaza

The Plaza, located at 828 North Clinton Ave., is new, Latin-themed event space and marketplace that will provide a community gathering space to celebrate and build on the arts and cultural assets of the surrounding neighborhood. The Plaza will also serve as an area where local entrepreneurs and existing businesses can acquire space to sell their products.

Carlos Carrillo, a resident who live near by, came to the ribbon cutting with his daughter. “I think the Latino presence here in Rochester is important of course of other cultures too, but we need more support from the authorities and this is happening and its good.,” Carrillo said. “It’s good to have these kind of places to share with our community.”

The Ibero-American Action League worked with the residents in Rochester’s El Camino neighborhood to talk about what they would like to see in a potential market. “What you see here is a hybrid for what the community envisioned,” Councilmember Miguel Melendez and Ibero’s chief community engagement officer said.

“This is a testament to the City of Rochester and this community collaborating. truly a community vision realized.”

In May of this year, City Council approved $400,000 from the Empire State Development funds to support the development of La Marketa project.

For information regarding application and selection process for The International Plaza retail business kiosks call 585-428-6907 or email

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