ROCHESTER, N.Y. (WROC) — Call it to take two, a sequel or a franchise reboot — the Cinema Theater is back.

Now dubbed ROC Cinema, the South Clinton movie theater will have its first showing Friday evening.

The new owners say they’ve transformed the inside of the historic theater.

“Similar to a dinner theater venue so more than just movies, we’re going to be an event space for the community so we’re really excited to bring something new to the Rochester market,” said Kristina Dinino-Jeffords, who co-owns the theater with her husband, Damon.

Dinino-Jeffords says their set-up will also allow them to offer something other movie theaters cannot.

“We’ve added a bar when you walk in so it’s a full-service bar, we’ll be serving our signature cocktails and craft beer and wine,” Dinino-Jeffords said.

The first movie to grace the Cinema screen will be Top Gun: Maverick.

Rochester Mayor Malik Evans joined local lawmakers for a press conference at the iconic landmark Friday morning to celebrate the reopening.

According to officials, Roc Cinema has created approximately 15 additional employment opportunities with the goal of creating 15 to 25 more within the next three years.

For more information, including ticket purchases and screening schedules visit Roc Cinema.

Full press conference


Check back with News 8 WROC as we will continue to update this developing story.