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RRHA to become Pandion Optimization Alliance

Local News

Rochester Regional Healthcare Association is changing its name to Pandion Optimization Alliance. 

The companies currently known as Seagate Alliance, LLC., RRHA Joint Ventures Corporation, Rochester Regional Healthcare Association Inc., and the Rochester Regional Healthcare Advocates Inc. will all fall under the Pandion Optimization Alliance brand.

RRHA President and CEO Travis Heider said the name change stems from a perceived need to avoid confusion with Rochester Regional Health, a member of the company’s hospital association.

The change is effective Jan. 1, 2018. 

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