ROCFish in Henrietta closes its doors

Local News

Henrietta restaurant ROCFish has announced they’re closing their doors.

ROCFish, which is located on East Henrietta Road across from MCC, opened its doors in July 2010. Originally named The Crab Shack, the owners changed the name in 2015 to avoid confusion with Joe’s Crab Shack, a national chain.

In a statement posted to Facebook, the owners, brothers Mike and Mark Kimble, said they have “struggled mightily against rising food and liquor costs.”

“We had a lot of regular, very loyal customers,” Mike Kimble said. “We want them to know that I did everything possible to keep it open. I know all those faces. I know you and I am thinking about you.”

They also cited new legislation passed by New York State at the beginning of the year, which they say created a huge cost burden for small restaurant owners, as a reason for their closing.

“With New York legislation at the beginning of the year raising the server minimum wage to $7.50, that greatly increased our payroll cost,” Mike Kimble said. “And then having the construction, I think people are avoiding the area a bit.”

The construction he’s referring to is on East Henrietta Road, which Kimble said has caused traffic jams. 

High rent costs were also a factor in the closing, according to Kimble.

Mike and his brother say they do not have any definite plans for the future, but they’re considering selling their well-known lobster bisque.

Read the full statement below:

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