RIT teams up with local business to boost workplace morale

Local News

Companies across the United States are looking to change the work environment, making universities change their programs to increase job opportunities and work ethic. 

Rochester Institute Technology and Brand Integrity are trying to change work morale in the Flower City.

For Suraj Bhagavan, his two years of grad school at RIT has turned into so much more.

“I didn’t think I was going to be in Rochester for this long honestly,” said Bhagavan. “Thought it was going to be a two- year journey, finish my school and go back, but this job gave me the reason to stay.”

Bhagavan works at Brand Integrity, an employee engagement company. The open work environment allows him to not just be a senior software developer, but to also engage with the business department -0 something not usually done.

“You help your marketing team come up with the ideas, you get to help with the product development,” said Bhagavan. “You gain, I think, experience in different facets of the job and you’re just sitting in front of your computer coding.”

He also thanks RIT for not just preparing him in the technology field, but learning how to communicate effectively in a group setting. This is something RIT provost Dr. Jeremy Haefner says has become a major focus. 

“Art and design is increasingly important because they bring a different mindset and thinking that is incredibly important for not only business and industry, but how we get a long in society as well,” said Haefner.

Universities, like RIT, are not only focusing on technology, engineering, and mathematics, but they’re combining communication and marketing to focus on a better work place in the future.

Matthew Doyle, a manager at Brand Integrity, says companies are now looking for people who are also creative and engaging. 

“It’s extremely important that the candidate has the technical background to do their job, but that’s not all of it,” said Doyle. 

It’s not so much about doing the job anymore, but doing the job well and having some much needed fun in the workplace — starting right here in Rochester.

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