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The traditional neighborhood watch program has gotten more high tech. is a social media site that allows neighbors to communicate almost instantly. 

North Winton Village in Rochester has been using the program, which started back in 2011.

After recent reports of car break-ins in the area, Mary Coffey, the co-chair of North Winton Village, is thankful for the Rochester Police Department, but wanted to take security in the village a step further by joining – a free, private social media site for neighborhoods. 

“Our neighbors are a great resource when we have a safety concern in the neighborhood. They can use Nextdoor to get the word out and look out for each other that way,” said Jen Burke, from 

When someone signs up for, they have to verify their identity and address to be allowed access into the secured site.  

“They fact that each neighbor is a verified resident of that community creates a very safe and inviting place for people to talk about things that happen in their neighborhoods,” Burke said. “Nextdoor is not a replacement for 911 or a police report, so they should always contact their local police department as well.”

According to Rochester Police, even with the recent car break-ins, has increased communication and safety awareness between the neighboring communities.  

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