All too often we hear of people, and jobs, leaving the area. According to new U.S. Census data, that may not be the case here in the Rochester region, at least for one generation.

Since 2010, Rochester’s seen a boost in the number of millennials moving to the area.

Census data shows Rochester’s population amongst 20-to-34 year olds grew by 8.8% from 2010 to 2015, more than any other city in upstate, surpassing the national growth of 6.1%.

Rochester Downtown Development Corporation President, Heidi Zimmer-Meyer, said these trends are part of a pop-culture shift, one that’s been seen in other parts of the world.

“There’s an increasing urbanization that’s going on, so mid-size cities are starting to come back to life again,” said Zimmer-Meyer.

A major draw for millennials to mid-size cities like Rochester, she said, is the ability to stand out in their professions.

“I think big cities are pushing young people out. The costs, the daily grind of getting places, it’s pretty overwhelming.”

Zimmer-Meyer noted if the jobs aren’t here to support the growing trend of millennials moving to Rochester, another city will take the population growth instead.

The U.S. Census data provided was first reported by The Buffalo News.