Love Beets Managing Director Daniel Cross discussed some of the company’s new offerings and why it has made a successful home in Rochester Wednesday during our Greater Rochester Enterprise Why ROC conversation.
“Beets are a great tasting, naturally healthy, nutritious product, but difficult to prepare,” said Cross. “And so, really, our mission is to make them more convenient, more accessible and more easy for the consumer by either cooking them, juicing them, or turning them into powder, so it’s easier for the consumer to handle and get all of those health benefits, particularly when beets are so naturally good for you – for your heart, blood flow and circulation.”
As part of the conversation, Cross displayed two of the company’s new products, Salsa Beets and Golden Beets. “They’re for those people who are into beets, who like the flavor, are more adventurous with their vegetables. Hopefully they’re getting to know our products anyway, but really the Salsa and the Golden could really add something to them, hopefully as an exciting addition to our lineup. If you’re not so into beets, you’re not feeling the love, then the Salsa is a great place to start. So all of the authentic taste of salsa. A really nice sweet chili warmth, some jalapeno, onions, herbs and spices, but it’s a slightly different take on your traditional salsa. It’s a much lower calorie than a typical tomato based salsa. Great for the Super Bowl!”
Love Beets products can be found locally at Wegmans and Tops Markets. They’re also on shelves at Whole Foods. The company is based in the United Kingdom, but chose Rochester to establish its North American presence. “We were looking for a location in the Northeast,” Cross said. “It’s where our sales have become most established, and really we needed an area that had both the local supplier of beets, good growers growing beets, but also the infrastructure to get them to our factory. So that was the starting point, and really honed us in on this Western New York region. We were also looking for an area where we can work with growers to become a real global center of excellence for beet growing, but because we believe there’s an opportunity for exporting from here and to South America and potential other parts of the world. So, finding companies like Dewey Produce, who are one of the market leaders in North America and beet supply chains, but also having Cornell and RIT in the region gave us the confidence that this an area that we can develop for beet growing to really mark us apart.”
To learn more about Love Beets, click here.
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