ROCHESTER, N.Y. (WROC) — Trillium Health, New Belgium Brewing Company, and The Bachelor Forum are collaborating to celebrate Pride in Rochester in a meaningful way.
For every can of New Belgium Brewing Company’s “Fruit Smash” drink sold at the Bachelor Forum in the city through the month of July, $1 will be donated to Trillium Health.
Trillium Health will use the funds to help boost local support groups, sexual health programming, and sexual health testing.
Rochester’s traditional large-scale Pride events, like the parade and the festival at Cobbs Hill, aren’t happening this year due to the COVID-19 pandemic and the closure of the Out Alliance, but multiple organizations — including Rochester LGBTQ+ Together, Rainbow Seniors ROC, Roar, and others — are holding more than a dozen Rochester area Pride events this month, which have already begun. You can find more information on local Pride events here.