Local companies, organizations teaming up for Rochester Pride events

Local News

ROCHESTER, N.Y. (WROC) — Trillium Health, New Belgium Brewing Company, and The Bachelor Forum are collaborating to celebrate Pride in Rochester in a meaningful way.

For every can of New Belgium Brewing Company’s “Fruit Smash” drink sold at the Bachelor Forum in the city through the month of July, $1 will be donated to Trillium Health.

Trillium Health will use the funds to help boost local support groups, sexual health programming, and sexual health testing.

Rochester’s traditional large-scale Pride events, like the parade and the festival at Cobbs Hill, aren’t happening this year due to the COVID-19 pandemic and the closure of the Out Alliance, but multiple organizations — including Rochester LGBTQ+ Together, Rainbow Seniors ROC, Roar, and others — are holding more than a dozen Rochester area Pride events this month, which have already begun. You can find more information on local Pride events here.

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