Large fire tears through apartments, building housing Misfit Doughnuts in Rochester

Local News

Fire crews worked overnight to put out a large fire that broke out on Monroe Avenue in Rochester, damaging apartments and the building that houses popular doughnut shop Misfit Doughnuts.

Crews were called around 4 a.m. for the fire at a three-story apartment building on the 900-block of Monroe Avenue.

The building was evacuated shortly before the fire broke through the roof, trapping one firefighter inside the rear of the building where the fire was most intense. Thankfully, that firefighter was rescued while another firefighter was hospitalized with minor burns.

The cause of the fire started outside the building and is being considered suspicious.

Along with apartments, Misfit Doughnuts is housed on the bottom floor of the building. The business was in the process of finishing up an expansion when flames broke out on Wednesday. It’s not clear how much, if any damage, the shop sustained. Just this month, owner Jennifer Johnson spoke with News 8 about her plans for the new space.

Wednesday morning, she was left picking up the pieces.

“I’m kind of freaking out,” said Johnson. “I just spent thousands of dollars on renovating the shop, we were expanding into the shop next door.”

She adds, “My life is this doughnut shop, I mean, you know… I’ve been here for almost two years, and I’ve really enjoyed being a part of this neighborhood. I don’t know what’s going on, I don’t know what’s going to happen next.”

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