ROC The Riverway may well have been Rochester’s best kept secret. The city has been quietly drawing up plans to transform the riverfront into a major attraction.
The Genesee River runs through downtown Rochester. Some people, like Elizabeth Chatterton, say it’s a neglected gem.
” It’s a place where people like to be,” she said. “We have three seasons you can be out on the water, to not use it just seems silly. “
Two years ago the city was part of a study that found it’s waterfront property was underutilized.
“If you have this great asset that many cities really want and would die for, but all of your backs and buildings are to the river, you don’t invite people into the river, ” said Mayor Lovely Warren.
Under the city’s ROC the Riverway plan, the riverfront would be transformed to include new parks. The city says that would be perfect for restaurants and other businesses.
This plan also includes new walkways. The Aqueduct Terrace, for example, would be turned into a walkway connecting the Blue Cross Arena to the Floreano Convention Center.
“Anytime you have folks in from out of town, they can have other things to do that are close by and easy to get to is just going to enhance the activities down here, ” said Jim Brown, Executive Director of Joseph Floreano Riverside Convention Center.
Rochester hosts about 200 conventions a year. Tourism officials say revitalizing this property could increase those numbers
“One of the things about conventions, it brings new money into Rochester, ” said Don Jeffries, President of Visit Rochester
Jeffries tells News 8, it brings business to hotels and businesses.
ROC the Riverway consists of six plans for different locations along the river. From Midtown, to High Falls, Corn Hill Landing and the Promenade at Erie Harbor, which is home to Dinosaur Barbecue.
The mayor did not disclose any costs or deadlines associated wth ROC the Riverway.