Since 2009 about $120 million have been invested into Genesee Brewery, most of which went into infrastructure, packaging and maintenance.
Recently, $48.5 million has gone into a new brewery system.
“We wanted to make a brewery that was sustainable, that was going to be here for the future and we wanted to design it to do the brews that we do today but also create brews that we haven’t even imagined yet,” said Steve Kaplan, Genesee brewmaster.
Kaplan says this new state of the art brewing system makes smaller batches but at nearly twice the speed and it’s more sustainable. It would use less water, utilities, and electricity and have less waste.
Kaplan explains the old brewing house was designed to make their core styles such as Genny beer, Genny Light and 12 Horse Ale.
Though they we’re also able to create new brews with the old system, it was not efficient.
The new brewery is built to handle all the different brews while making knew ones possible.
Mark Fabrizio director of brewery operations, says they have already noticed that the beer ages better. Meaning fresh beer longer.
The brewery intends to uphold the heritage of the beer by keeping the taste consistent.
Kaplan says with this new brewery they have secured the future of Genesee in Rochester. Genesee Brewery says beer from the new brewery system will be ready to taste by this summer. They are hoping shortly after to be able to ship to distributors beyond the northeast.