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Genesee Brewery expands ‘ROC the Falls’ festival

Local News

ROCHESTER, NY (WROC) — The Genesee Brewery announced its expanded summer event series Tuesday morning.

“ROC the Falls” was inspired by ROC the Riverway and drew in thousands of people last year. The series will take place on three Fridays throughout the season: May 24, July 19, and September 6.

You will be able to enjoy live music, a food truck rodeo, and a special release Genesee Beer at High Falls Terrace Park for the events.

“Our event last September was a huge success, so we are happy that we will have three events this year,” said Nikki Utz, brand manager, Genesee. “We are looking forward to rocking the riverway all summer.”

The first ROC the Falls event will celebrate Genesee Brewery’s 141st birthday. Attendees will have the chance to play some mini golf and win birthday prizes.

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