ROCHESTER, N.Y. (WROC) — Three Heads Brewing and Donuts Delite are collaborating on a new Apple Fritter Ale; a very Rochester collaboration.
A Rochester staple, Donuts Delite has been around since 1958. While Three Heads is a bit newer, this partnership follows the successful “Lancers Lager” collaboration the businesses previously put out.
“We’ve been kicking around the idea of making a beer with apples, to do a New York state beer, and the idea occurred to us: ‘If we make an apple fritter beer, we think that would be a little more exciting than a fall apple ale,'” said Danial Nothnagle, Three Heads co-founder. “We’ve been going back and forth, but the idea came together about two or three months ago.”
Fast forward to today:
“The process kind of started yesterday, we got 1,500 gallons of freshly pressed apple juice from DeFishers farms in Williamson,” Nothnagle said. “That came on a tanker truck yesterday. We pumped it into the fermenter, and today, as we’re brewing the beer, 720 gigantic apple fritters are going to be used in the process. So it’s probably the equivalent of about 2,000 regular-sized donuts, maybe 2,500. So they’re going to be used throughout the brewing process to add some complexity, flavor. When they asked do we want the glazed, we were like, heck yeah, more sugar, more flavor.”
For both of these men, this collaboration is about hometown pride.
“I think in Rochester, you have a lot of people who are really proud of being from Rochester and Rochester things,” Nothnagle said. “So I think brands like Donuts Delite, Salvatore’s, and hopefully Three Heads, really emanate and resonate to Rochesterians, Or Rochestafarians, as we call them. So we hope when people see these Rochester collaborations, they think of it as another way to enjoy their hometown.”
“I think people in Rochester just like different things,” said Fantauzzo. “I think they support local. People want to give back.”
And only as Three Heads would make:
“It’s a fun beer,” Nothnagle said. “It’s going to be a drinkable beer. Not overly sweet, not overly spiced.”
Nothnagle says the beer will also have added cinnamon, and lactose for sweetness. Plus:
“About 48% of its components coming from fresh apple juice,” Nothnagle said.
The beer will be officially released on Friday, September 13th at Salvatore locations that sell beer, Wegmans, and other stores. The brewery will also have a release at 4 p.m. that day, with a special surprise.
“Anyone who buys the beer that day will get an apple fritter to go with it,” Nothnagle said.