Roc Brewing Co. to expand with FLX Wienery


ROCHESTER, N.Y. (WROC) — A downtown Rochester brewery is teaming up with a Finger Lakes staple.

Roc Brewing Co. is expanding and with a new partner, F.L.X. Wienery.

“We can’t wait to serve the Rochester community quality craft beer paired with a truly unique culinary experience,” Brewery Co-Founder Chris Spinelli said in a statement.

Spinelli co-founded Roc Brewing Co. almost nine years ago. He said this expansion is something he’s wanted since the beginning.

“I can remember when we first moved in here always dreaming and joking in the back of my head that one day we’ll take over the whole building and I’ve been saying it for years now and it was that last big thing I wanted to achieve when we opened up the doors here,” he said.

Roc Brewing will take over the other half of the building it occupies on South Union Street. Renovations to the building are expected to begin in March and the fully expanded restaurant is expected to open to the public in the late spring.

Renovations will include a larger tasting room, increased seating, private event space, a brand new menu and an expanded beverage menu to include wine and cocktails.

In November of last year, Roc Brewing Co. held a pop-up event with F.L.X. Wienery and served loaded hot dogs, Korean-style street fries, foie gras burgers with white truffle shavings and more foods to try.

In the same area, the Inner Loop East Transformation Project is in full swing. The city wants to add new housing, businesses, and entertainment spots to seven different sections along the filled-in inner loop.

“We wanted to make sure we build that experience for this neighborhood which is changing overnight in front of our eyes,” said Spinelli.

The Roc Brewing expansion is one of many developments happening along the filled-in inner loop. Anne Dasilvatella is the Assistant Commissioner of Neighborhood and Business Development for the city. She said she’s excited to see businesses expanding like this organically.

“This is what really fuels a city and all of that is going to result in active streets, higher-paying jobs, more investment because success just sparks more success,” she said.

Dasilvatella said the city’s next project, transforming inner loop north, is in the planning stages.

“This is the proof that we actually know how to do this and we’re ready to take it on,” she said.

The brewery will remain open for business and continue to brew and serve beer during the renovations.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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