This summer’s Woodstock 50 festival, which was set to mark the 50th anniversary of the legendary concert, has been canceled, according to Billboard.

The concert set to take place in Watkins Glen will no longer take place after the organizers pulled ticket sales originally set to sell on Earth Day.

“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival.  But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.”

The statement goes on, “As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival.  As difficult as it is, we believe this is the most prudent decision for all parties involved.”


UPDATE: Woodstock 50 organizers have released the following statement:

“Woodstock 50 is currently assessing its legal position. The statement was made by Dentsu not in consultation with Woodstock 50. There is no formal comment.”