Editor’s Note (3/1): The press conference was livestreamed on this page at approximately 12:00 p.m. A full recording will be available shortly.

ROCHESTER, N.Y. (WROC) — Starting Wednesday, buying clothes and shoes in Monroe County will get a bit cheaper, as clothing and shoe purchases under $110 will no longer have a four percent sales tax from the county.

To talk about the impact of this cut, local leaders spoke live at Greece Ridge Mall Wednesday.

The exemption will apply to every individual item (or pair, for shoes) under $110 in an order, regardless of the order price.

“Basic necessities like groceries, medicine, and diapers are not subject to sales tax but other fundamental necessities, like clothing and shoes, are,” Monroe County executive Adam Bello said. “In our view, clothing and shoes are just as essential as food.”

This change is permanent, Bello clarified, and applies to purchases made either in-person or online. These items are also already exempt from the New York State sales tax of four percent, county legislators said. This means that the price you see on the sticker is the price you’ll pay.

For small business owners like Tanvi Asher of Peppermint Boutique, eliminating the sales tax is a great idea.

“I think clothing is a necessity, there’s not reason to have a sales tax on it,” Asher said, adding that she’s been advocating for a change like this since she opened her business.

Peppermint, located in the Culver Road Armory building, primarily sells women’s clothing, but has some jewelry and Rochester-themed house goods. Asher added that she has a lot of Canadian shoppers, and believes the lowered tax hit will reduce confusion and incentive sales from those shoppers.

Asher said that her shop does not have the state sales tax, so any purchase under the $110 threshold will be sold as listed.

“In general, it will make people really happy,” she said, “So I’m excited for it.”

The county legislature passed the proposal back on January 10. During that meeting, they also raised the income threshold for those with disabilities and senior citizens to be eligible for property tax exemptions.