ROCHESTER, N.Y. (WROC) — Rochester is about to be lit, quite lit-erally, this week with multiple holiday events happening in and around town.
This time of year is busy for many of us, but with so many tree lightings and celebrations happening in the coming days, there are plenty of opportunities to join the community for some holiday fun — and all of these events are free to attend.
Genesee Keg Tree lighting
A Rochester tradition unlike any other — and it has grown in the past six years, from some 50 people for its first event and more than 6,000 in 2018.
Join in on the fun from 5 p.m. to 9 p.m. this Friday at the Genesee Brewery and behold the majesty of 530 kegs, standing 27 feet tall, lit up with more than 25,000 lights. The event will feature food trucks, heaters and fire pits, plus the return of the Keg Tree Ale.
The brewery also reminds people to bring coats and gloves, as the brewery is helping out the Mayor with the “Bring Christmas Downtown Coat Drive.” The official lighting will happen at 6: 30 p.m.
ROC Holiday Village kickoff
Holiday celebrates will continue at Dr. MLK Jr. Park in downtown Rochester where a Christmas tree lighting will kick off the second season for the ROC Holiday Village.
There you can enjoy a Santa Land, free ice skating, with free skate rentals, local artisans selling unique gift and crafts, food and drink, rotating casts of pop-up restaurants and bars, multiple photo opportunities, and free kid crafts.
Liberty Pole lighting
Join Santa, Rudolph, Eleves, and local sports team mascots as they greet kids at 5 p.m. Saturday at the Liberty Pole in advance of the 5:30 lighting ceremony — and enjoy some free coffee and hot chocolate while you’re there!
It’s only the first week of December, but the holiday season is in full swing in Rochester.