Visit Rochester announces Welcome Home Roc 2020 initiative


ROCHESTER, N.Y. (WROC) — Visit Rochester and Mayor Lovely Warren announced the Welcome Home Roc 2020 initiative to kick start the event season.

The initiative includes a number of events that will take place over the next few months, beginning with the Lilac Festival in May.

Warren is hoping the new initiative will encourage those who have left Rochester to come home and see the progress in our community.

“We will continue to do what we need to do to invest in the infrastructure to invest in making sure that we’re telling our story. Part of Welcome Home 2020 is about doing just that. We’re not letting other people tell our story because there’s a lot to be proud of here in Rochester,” Warren said.

Events included in the initiative are Party in the Park, the Puerto Rican Festival, the Roc Holiday Village and more.

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