ROCHESTER, N.Y. (WROC) — The ROC Freedom Riders took to the streets to support Black owner businesses. On Saturday, the cyclists met at School No. 33 on Webster Avenue.
“Some have called it a protest, others have called it an opportunity to work out, many are calling it a way to support Black businesses,” Co-Founder Rashad J. Smith said.
“It really was an opportunity for us to think about health and wellness during COVID-19 and to make sure we’re understanding some of the underlying issues that impact Black and Brown people.”
The group ride to Legacy’s Melanin Market — an outdoor marketplace for Black business owners to sell their goods at a safe distance while the weather is cooperative. Keshia War — Owner of With Love, Mom, a skin care company that uses natural ingredients — was just one of the vendors to take part.
“It helps the economy grow especially at this time when we had to stay in the house and businesses had to close up and everything. This shows a lot of support for the community and gets people out. It’s a tough time right now.”
The Melanin Market will open again on August 15.