ROCHESTER, N.Y. (WROC) — It’s Giving Tuesday!

For more than a decade, the United Way of Greater Rochester has been helping local non-profits raise money for those in need.

The 11th annual “ROC the Day” event will support more than 500 organizations while encouraging people to help fund programs in our area.

People can donate online to directly support a local non-profit of their choosing.

Last year, more than $1 million was raised for those in need

“The need is great. So we thought we all would be on the other side of this global pandemic. Many of our nonprofits; they have seen double or triple the demand for their services. They had to cancel their in-person fundraising events and they are counting on the community to give,” said Jamie Saunders from United Way of Greater Rochester.