ROCHESTER, N.Y. (WROC) — The local chapter of the National Alliance on Mental Illness held their 10th Annual Rochester Walk for mental health awareness at Village Gate Saturday.

Organizers of the event said they hosted over 50 vendors, including local artists, non-profit organizations, and live music provided by the local group “A Girl named Genny.”

“Events like this can literally be life-saving and life-changing in the sense that when you have awareness and advocacy and people coming together in this way,” said NAMI community engagement manager Whitney Young. “It reduces the stigma that can lead folks to losing their lives to mental illness.”

Officials from NAMI Rochester said in a statement:

The NAMI Roc Walk is when we gather to celebrate our community and walk in support of recovery. Now more than ever, it is time to care for our mental health BEFORE it becomes a crisis. Mental healthcare should be as routine as getting our teeth cleaned or going for an annual appointment with our primary care physician. At the same time, we acknowledge that the mental healthcare system is complicated and very overwhelmed. We know that 80-90% of mental health support happens outside of a clinical setting.

Organizers said the event is sponsored by Stern Properties, The Marcia and Gary Stern Family Foundation, Wegmans, and Elaine and Craig Little.