Save the date: Genesee Brewery announces keg tree lighting details

Around Town

ROCHESTER, N.Y. (WROC) — Some cities light trees for the holidays, Rochester lights a tree made out of kegs, and it’s glorious.

Genesee Brewery announced on Twitter that the sixth annual keg tree lighting ceremony will happen Friday, December 6 from 5 p.m. to 9 p.m.

The actual three-story tree will light up at 6:30 p.m.

The brewery is also giving back this year. According to Jeanine Schoos, the company’s Associate Brand Director, Genesee is teaming up with the City of Rochester’s “Bringing Christmas Downtown Coat Drive,” by collecting new and used hats and gloves at the event.

“Genesee is community,” Schoos said. “If we didn’t have the community as a part of this event, it wouldn’t be special.”

The event will also feature eight local food trucks and the return of the brewery’s Keg Tree Ale.

According to Schoos, the tree will have more lights than last year. More music has also been added to the rotation, meaning the tree will light in rhythm.

Even though there are more lights, the keg tree will have the same amount as last year, around 520 kegs.

Schoos also says that they will have more heaters, in case Rochester’s bitter cold decides to rear it’s head.

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