ROCHESTER, N.Y. (WROC) — Shop Small Monroe and Aaron’s Alley invited the Rochester community to celebrate businesses on Monroe Avenue in an event known as “Celebrating 40 years on Monroe Avenue.”

The event will begin at Aladdin’s Natural Eatery and visited three businesses on the road — Poster Art, Archimage, and Aaron’s Alley. Aaron’s Alley officials also launched the business’s first E-Commerce website.

“It’s important to highlight that you can go through a lot of trials and tribulations, but small businesses are really the heart beat of this community.” Elyssa Rossi with Shop Small Monroe, said. “And we want to encourage people to not just shop local but to start your own business, move forward with your projects and your dreams because you have an entire community of neighbors that will support you through those endeavors.”

In addition to this celebration, Shop Small Monroe will be holding an event on Saturday, November 26 known as “Small Business Saturday.”