A new app designed in Rochester promises to help prevent people from falling asleep while driving.
“CURA” doesn’t just track how much you sleep; it gives you a level of tiredness, which can then help you decide whether to stay on the road.
The technology was designed by CurAegis, a company that sits just off Mt. Read Blvd in Rochester.
Dick Kaplan is the CEO and has spent the week pitching the product in New York City.
“We have world-changing – and it’s patented – technology that will tell you your fatigue level in real time,” Kaplan says.
Kaplan says insurance companies are very interested in CURA in hopes it will cut down on trucking accidents.
Kaplan claims bus and trucking accidents could be knocked down 30% to 50%.
“And it has mitigating factors,” Kaplan said. “If you’re a truck driver and you’re down to a 3 (our of 10 with 10 being fully rested) you don’t have to go home, you can off the road, take a rest, take a 20-minute power nap, we teach them how to do that, and that could give you another 2-3 hours of good sleep, you’re CURA score will go back up.”
CURA currently works with Fitbit, but Kaplan says it’ll soon work with Apple and Garmin products.
As timing would have it, Kaplan and his team are also rolling out another prouduct: a lightweight, ultra-efficient hydroloic pump for machinery.
These products are far from the first for Kaplan who has been involved with 22 companies over the years.
“I do turnarounds and start-ups. It’s a bit masochistic, probably,” Kaplan said. “I enjoy the creativity. You’re really creating something out of nothing. And not only that you get involved some incredibly brilliant people and you allow them to make something out of that brilliance. And it’s my job to take it market.”
So what happens after these products are off and running?
“No reason to retire, I don’t know what I’d do, if you enjoy what you’re doing, there’s no reason to retire,” Kaplan says.