The Rochester Fire Department Sends Warning About "Fire Challenge"

- The Rochester Fire Department is warning people about a dangerous new social media trend, known as the "Fire Challenge."

The warning comes after Fire Officials reported to call they say may be related to the challenge. Authorities say it involves applying a flammable liquid to the body and lighting it on fire just to post the video on social media. Cases of people suffering from burns due to the "Fire Challenge" have appeared across the country.

Rochester Fire Department emphasize this trend is extremely dangerous and can result in injury or even death. A local incident happened Thursday.

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