Local Business Puts Unique Spin on Ice Bucket Challenge

Published 08/18 2014 12:31PM

Updated 08/18 2014 12:46PM

Rochester, NY(WROC)-  The ice bucket challenge has raised national attention for the fight against ALS, or Lou Gehrig's disease.  One local business is putting its own spin on the fundraiser while calling out a few others.
The ladies of Diva's hair salon on East Ridge road in Irondequoit did the ice bucket challenge this morning, using a pink dump truck.  "We are starting a new ALS ice bucket challenge. It's business to business ALS ice bucket challenge. We are going to nominate three local businesses," said employee Vanessa Carroll.

In addition to challenging Salon Delees, AP Enterprises, and Shamrock Jacks, Divas is also calling on them to collect donations for a month. 

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