Nike Airs First New Tiger Woods Ad In Months

Published 04/08 2010 08:40AM

Updated 04/08 2010 01:46PM

 "Tiger, I am more prone to be inquisitive, to promote discussion."
If Nike and Tiger wanted to start a discussion, they hit a hole in one.  The haunting black and white ad has Tiger Woods on the edge of tears.  The voice: his late father, Earl Woods.

"I want to find out what your thinking was."  Everyone wants to know what's on Tiger's mind this weeks as the Masters starts.  In the last 6 months, Tiger's sex scandals have been front page news. 

The audio is in fact Earl Woods before he passed away.  He seems to ask his son the big questions he's been skirting from the media.

The ad debuted on TV Thursday morning but has really taken off on the internet.  Some say the ad serves its purpose.  One person on YouTube wrote, "...Nike is not selling anything in this ad. Tiger and Nike should be given an award for making people think about mistakes, forgiveness, and moving forward with a better life."

But others don't buy into the emotion.  Another commented, "Both Tiger and Nike are attempting to make money off the extremely poor and selfish decisions Tiger made which crushed his wife and kids."

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