The job market is tough, especially for college students trying to get a foot in the door.
"The Internet has made it so easy to apply to jobs that there's a huge amount of people that are applying to every opening," Brian Keenan said.
Brian Keenan spent more than a decade as a recruiter for businesses and giving advice to his friends' kids.
"We found out that there was just a lot of information that wasn't getting to them," he said.
Information like how to build a resume, what is an appropriate salary and what types of benefits to look for. That information has been put together in a way that meets college students where they are. It is called "The Purple Briefcase."
"That's where we had the ah-ha moment where we were looking at our own kids and they had their eyes looking at their devices and that's what we have to do. We have to work this trend of video over the Internet, social media engagement and then take all of this great information that our team has and meld those two together," Keenan said.
Job search machines and resume builders are at students' fingertips. The big selling point is video. About 30 three-minute long clips are posted every month, covering on a variety of topics. They are created in a studio at the Fairport office. The goal is to help students get noticed and be prepared.
"The tool has a guideline, almost like a dashboard that gives them a rating to see how far along in the career process they are. We do that partially to give the student confidence so they know I can go out and take this interview and I know that I'm going to be on point," he said.
"The Purple Briefcase" officially launched Wednesday and one college is already using the tool. It comes with a price tag, which varies depending on how many students attend the school. Once the college or university pays the fee, the tool is free for students and alumni to use. Keenan says 10 other schools have shown interest in the product.
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