St. Paul corridor bursting to life

Randy Morgenstern and her family are behind much of the revitalization.

ROCHESTER, N.Y. (WROC-TV) - At Fifth Frame on St. Paul Street in Rochester, you can grab a coffee or beer or both.

A few weeks ago, it did not exist.

In fact, a few years ago, a lot of what you now find in Rochester's former Garment District did not exist.

Much of the change can be traced back to Randy Morgenstern, who 13 years ago moved from the suburbs on to St. Paul with her husband, Dan.

“13 years ago the St. Paul neighborhood had a very negative mystique,” Morgenstern said.

It was back then she and Dan started to invest in the area.

“We saw that immediately change, we had people come back to restaurants to make reservations at 9:30, 10 o'clock as opposed to leaving at 9 o'clock in the evening,” she said.

Since then Morgenstern, Dan and their son, Noah, have added more and more apartments like those at Hive @ 155, a National Historic Registered Property.

Mixed in with all the redevelopment are luxury apartments including Morgenstern’s.

“We love open space and it's completely open space,” Morgenstern said. “I love the original floors, they're not perfect. In my building, there had been several fires and you see the charred woods and to me that's beautiful. The tile on the ceiling was able to be repurposed.”

Morgenstern says tenants and buyers are attracted to the burgeoning downtown life, but also to what drew her to the block more than a decade ago: the history.

Morgenstern serves on the board of the Landmark Society of Western New York in hopes of seeing more of what she and her family have done.

Asked for her motivation, Morgenstern said, “It comes from actually a phrase “tikkun olam,” which is part of the Jewish culture of giving back and preserving, it's kind of in my soul, in my heritage.”

Just like the character in Rochester's old Garment District her drive is stitched in.

 

 

 

 


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