Man who died after one-car crash on Lake Avenue named as 62-year-old James Eckberg from Rochester

ROCHESTER, N.Y. (WROC-TV) - UPDATE at 10:30 a.m. on March 20, 2017

Police have identified the man who died after a one-car crash on Lake Avenue  as 62-year-old James Eckberg from Rochester

UPDATE at 5:30 p.m.: 

The Rochester Police Department has reported that the driver of the vehicle has died following a one-car crash on Lake Avenue. 

Officers say they are investigating the fatal motor vehicle accident that occurred on Lake Avenue at Lexington avenue.

Officers say the vehicle driven by a 62-year-old Rochester man, and occupied by a 66-year-old Rochester woman was traveling east on Lexington Avenue approaching Lake Avenue.

According to officers, the driver began to have a medical emergency and lost control of the vehicle. The vehicle continued across Lake Avenue, over the median, over the sidewalk, taking down a pole and railing. The vehicle then continued over the embankment, thru the parking lot of McDonalds, struck another pole before coming to rest next to the building.

Officers say the pole struck the front of the McDonald's, breaking a window and damaging siding. No one inside was injured.

According to officers, the driver and passenger were transported to Strong Memorial Hospital where the driver was pronounced deceased.

Police say the passenger, the driver's wife, is being treated for non-life threatening injuries. 

Officers say Lake Avenue will be shut down for several hours while they investigate.


One man is in critical condition following a one-car crash in the area of Lake Avenue and Lexington Avenue on Saturday. 

According to police, a 62-year-old man from Rochester, was traveling eastbound on Lexington when he suffered a medical condition and lost control of his vehicle. 

Police say he crossed over Lexington Avenue, hit a curb and two light poles before the car flipped and crashed into the McDonald's. 

Police say the man was taken to Strong Memorial Hospital where he is in critical condition. The man's wife, who is 66, was also taken to Strong Memorial Hospital.

Police say one of the poles crashed through the McDonald's window, but that no one in the building was hurt. 


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