Rochester florists prep for last-minute Valentine's Day buys

ROCHESTER, NY (WROC) - Just in case you've forgotten, Wednesday is Valentine's Day and local florists are prepping for a mob of last-minute shoppers.

Kim Wilson, owner of Expressions Flowers and Gifts on Merchants Road in Rochester says she's up to her knees with flower orders. On Valentine’s Day, the stakes are high and getting orders processed on-time can be a challenge. 

"We have to anticipate,” says Wilson. “We have to forecast. We have to know how much of what flower to order… When someone calls, we get the location, what they're looking for, so we help them out with that."

The National Retail Federation estimates $2 billion will be spent on flowers this Valentine's Day.


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