Local farmers markets participate in SNAP Collaborative for second year

ROCHESTER, N.Y. (WROC-TV) - Five Rochester-area farmers markets are participating in the Farmers Markets Roc SNAP Collaborative, which returns for a second year.

Mayor Lovely Warren says the Collaborative promotes the use of the Supplemental Nutrition Assistance Program (SNAP) at local farmers markets. The City of Rochester Public Market’s Token Program is the most successful SNAP redemption program of any farmers market in the United States.

“The SNAP Program helps low-income families eat healthier by shopping for local produce and other nutritious foods at participating farmers markets,” said Mayor Warren. "The Rochester Public Market is a gem in our community and through programs like these, we assure that all of our citizens can enjoy it.”

On average, SNAP recipients receive a 40 percent bonus, thanks to New York State’s FreshConnect program, which promotes SNAP usage at farmers markets statewide.

"I get more for my SNAP benefits than I would going to the grocery store spending cash," said SNAP recipient Patina Jones. "So I'm actually able to save money versus spending more money to feed them."

Participating markets in the Collaborative include: City of Rochester Public Market, South Wedge Farmers Market, Westside Farmers Market in the 19th Ward, Brighton Farmers Market and Foodlink’s mobile Curbside Markets.

Visit www.farmersmarketsroc.org for more information on the Farmers Markets Roc SNAP Collaborative.

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