Food for Families: Help feed families this holiday season

GREECE, N.Y. (WROC-TV) - The season of giving is upon us and once again News 8, Tops Friendly Markets and WCMF have partnered to benefit Foodlink for the 11th annual Food for Families Food Drive. 

The food drive collects monetary donations and over 50,000 lbs. of food to be donated to Foodlink, which works with hundreds of organizations to help feed thousands in the Rochester area. 

"The holiday season, as we all know, is a high need time of year," said Mark Dwyer, Communications Manager at Foodlink.

Dwyer says the need is even greater this year. He says one in every eight people in our area don't know where their next meal will come from. For children, that rate is one in five.

"There's perhaps some heating bills to pay for, perhaps some food insecure families and their food budgets might get a little tighter so that's why it's great to have events like this, the Food for Families event that really donates some extra food for us," said Dwyer.

Last year, Tops provided 1.3 million meals to those in need. They say this year, their goal is to provide 1.5 million.

"It's really easy to give this year," said Andy Brocato, Tops' Director of Community Relations.

Brocato says there are two ways you can donate this year. 

"You give through our 'Little Brown Bags of Hope," said Brocato. "We have these traditional brown bags, which are popular staple items. They're 5, 10 and 20 dollars. At the register or at the store, you can pick up these paper icons and it's breakfast, lunch, or dinner this year."

Your generous donations will be given to Foodlink in Rochester. 


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