Developer talks phase three of Culver Road Armory project

The project expected to start by November and finish by winter of 2016

10/19/2015 - ROCHESTER, N.Y. (WROC)- More retail stores will be built at the Culver Road Armory for  phase three of the Culver Road Armory project. The project began in 2009 when developers from Whitney Baird Associate's bought and began re-developing the once military installation.

The first two phases, completed over the last few years involved the creation and development of two buildings where 11 upscale retail stores, restaurants and office space have set up shop on 145 Culver Road.

The third phase will involve building a landmark where one to two retail shops will be able to move in and the creation of multiple hiking trails including one that leads to Cobbs Hill Park.

Fred Rainaldi, the developer said they will add 100 parking spaces to the already few hundred currently there. The third building is the closest to 490 and will be accessed by the existing entrance and exit, something Rainaldi says is traffic mitigating.

"Building three will be one story and 14,000 sq. feet," Rainaldi said. " It is a mix of all building materials in first two buildings, it will have brick and cedar elements, stone and beautiful glazing and steel features here as well."

In 2013, Rainaldi had announced that phase three would include a condominium. After multiple meetings with neighbors and staff, he decided to build another place for retail stores in order to protect the current businesses. 

"The change is tied to protecting the businesses that have joined us here," Rainaldi said. "We've ushered in new brands to the market and when you have retail stores like you do here at the Armory, it's your obligation to protect them through critical mass of retail and depth of services." 

Chris Stevens, the president for the Upper Monroe Neighborhood Association, the neighborhood where the Culver Road Armory is located said, "The armory has been a vibrant positive asset to the neighborhood and we're delighted to see the final phase of the project ready to get underway."

Rainaldi said he knows which  retailers will be moving into the phase three building but didn't want to specify. He also says the investment for building three was 2-million dollars.
Rainaldi had his first meeting with the City of Rochester on October 6 to propose his plan. There are more meetings to be held, one in November where Rainaldi is hopeful that the city will approve his plan.
The City of Rochester didn't return our request for comment.
Rainaldi hopes construction can begin in November and phase three will be complete by the winter of 2016.


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