$83 million senior care project set to begin

Groundbreaking scheduled for next week

BRIGHTON, NY (WROC-TV) - A 3-year, $83 million project at Jewish Senior Life in Brighton will break ground next week.

Mike King, CEO of Jewish Senior Life, says the project will redefine transitional and long-term care in Upstate New York.

“There isn't anybody else in town doing anything like us to this scale, there probably won't be anyone in 300 miles doing exactly what we're doing,” King said.

What they are doing is transforming Jewish Senior Life, which runs the nursing facility The Jewish Home, an expansive network of assisted-living facilities and senior care services.

Part of the project will add new 3 buildings they are calling Green Houses.

They are 3-story homes with private rooms and bathrooms.

“The Green House model is new for the industry. We've done a lot of skilled nursing facilities, so we're looking forward to it,” said Barry Ingalsbe, of LECESSE.

LECESSE will also gut The Jewish Home to make each floor more home-like.

The “home” theme is intentional.

The project is responding to a trend in senior care, which emphasizes making facilities less institutional and more individual – a change that affects facilities and employees.    

“It’s just changing the mindset, we're just so used to the task, that's what we do, it's kind of think outside of the box a little more so we can provide a better quality of life for them,” said Sue Adams-Price, Jewish Senior Life’s person-centered care manager.

In a way, this mega-project reflects Jewish Senior Life's humble beginnings; in a house on St. Paul Street in Rochester a century ago.        

Bill Smith, who has lived at The Jewish Home for 8 years, says the project will make what is already an outstanding facility even better.

“The whole environment of living as if you were in your own home or apartment is just very, very exciting,” Smith said.







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