Using Social Media to Get Pets Adopted

Social media has become a great tool to match pets with potential owners.

The Verona Street Animal Society, the nonprofit fundraising arm of Rochester Animal Services, runs Facebook, Instagram and Twitter pages. Photos of pets are posted, along with their life stories and important information.

Watch an interview with RAS Director Chris Fitzgerald and Jennifer Cisney of VAS on News 8 First at 4 by clicking the video above.

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