ALS Ice Buck Donations Reaching $100 Million


The ALS Ice Bucket Challenge has raked in buckets and buckets of donations since the viral charity campaign first started.

$94 million and counting in donations have gone to the ALS Association. Donations are 34 times higher now, compared to this time last year.

But for some there's worry growing that peoples' expectations might by disappointed. Even with all this money, a cure for ALS is still a long way off.

The ALS Association hasn't revealed how it will spend the donations yet; some experts say that's actually a good thing.

"There would be a temptation to give it all away quickly," explains the Center for Effective Philanthropy's President, Phil Buchanan. "It might be wiser to be more deliberate; see what shows evidence of success and then, and only then, fund that in a bigger way."

The ALS Association has released a statement regarding the concern, saying quote:

"This is isn't a matter of spending these dollars quickly. It's a matter of investing these dollars prudently to achieve maximum impact in our quest to help people living with the disease, and those yet to be diagnosed."

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